NEW YORK—December 17, 2014 — Truth NYC created a captivating holiday video campaign for luxury skincare brand Erno Laszlo using iPhone 6 Plus, the biggest advancement in iPhone history. “Holiday Wonders” draws viewers into beloved New York City holiday experiences from ice-skating at Rockefeller Plaza to shopping along Fifth Avenue.
The campaign includes five slo-mo videos shot exclusively on iPhone 6 Plus. This helped Truth NYC capture the glamour of the holidays in New York and elevate the 88-year-old Erno Laszlo brand. Erno Laszlo is an iconic New York brand beloved by Marilyn Monroe, Audrey Hepburn and Jacqueline Kennedy Onassis with an elite SoHo Institute and a glittering list of celebrity devotees.
“iPhone 6 Plus was instrumental in helping us achieve our creative vision for this project—and do it in a brilliantly fast and effective way,” said Kenan Aktulun, founder of Truth NYC. “It opened up possibilities by allowing us to explore the life and energy of the holiday season in New York, in a truly mobile way."
The videos will be distributed and shared through social media using #HolidayWonders, email and the Erno Laszlo website at www.ernolaszlo.com. You can also see the campaign at www.truthnyc.com/HolidayWonders.
About Truth NYC:
Truth NYC is a digital agency based in New York City that creates engaging brand experiences grounded in smart strategic thinking. Their team works to build meaningful connections between consumers and their clients’ brands that drive healthy business growth. For more about Truth NYC, please visit www.truthnyc.com.
About Erno Laszlo:
Erno Laszlo (www.ernolaszlo.com) was founded in 1927 by the pioneering Hungarian doctor who transformed the complexion of Princess Stephanie of Belgium. Over the years, he treated a devoted clientele of royalty, social elites and Hollywood stars. Today, the brand continues to drive innovation in skincare with formulas that deliver on their promises.
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